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The Annual Inter B-School case study competition is an endeavour to bridge the gap between the corporate and the academia in lieu of sharing knowledge and ideas. Some of the case studies over the years have been:

Acumen 2007 Case Study on

“Let the Country Play” by NEO Sports


Acumen 2006 Case Study on

“On the Fast Track” by Star TV


Acumen 2005 Case Study on

“Theory of SAB SET” by Sony Entertainment


Acumen 2004 Case Study on

“Toiling Teletouch” by BPL Mobile


Acumen 2003 Case Study on

“.......and the countdown begins” by Tata AIG


Acumen 2002 Case Study on

“Curex at Cross Roads” by Lupin Pharma


Acumen 2001 Case Study on

“Concept Marketing ” by Eureka Forbes


Judges for Acumen 2006
Name Company
Designation
Ms. Charulata Ravi Kumar 141 Worldwide Country Head
Mr. Rajit Desai Media e2e V.P.
Mr. Punit Saxena CEO UTI
Mr. G. Pradeep Kumar Chief Marketing Officer IDFC Investment Advisor
Mr.Pradeep Narsimha President Promotions & Premiums India
Mr. N.K. Garg Chief Investments Officer Sahara Mutual Fund
Mr. Satya Head Marketing Star TV
Mr. Mahendra Menezes Chief Sales Marketing DNA

 

Acumen over the Years
Year
Case Study
1999 A Case Study on "The Small Car Segment"
2000 A Case Study on "Developing a framework of relationship between Brick Mortar & Internet Companies"
2001 A Case Study on "Concept Marketing-At What Cost?" sponsored by Eureka Forbes (Word Document, 78 kb)
2002 A Case Study on "Curex at Cross Roads" sponsored by Lupin (Word Document, 56 kb)
2003 A Case Study on "... the countdown begins" sponsored by TATA AIG (Word Document, 450 kb)
- List of Panelists (Excel Workbook, 14 kb)
2004 A Case Study on "Toiling Teletouch" sponsored by BPL Mobile (Word Document, 42 kb)
2005 A Case Study on “The Theory of SAB SET” sponsored by Sony (Word Document, 39 kb)
- List of Panelists (Excel Workbook, 14 kb)
2006 A Case Study on "On the Fast Track" sponsored by Star TV (Word Document, 71 kb)
2007 A Case Study on "Let the Country play" sponsored by Quote (Word Document, 561 kb)



 

Quotes


HENRY FORD,
FORD MOTOR COMPANY


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