Marketing

The success of organisations' activities revolves around its marketing efforts. Marketers must carefully define the products or services, decide on a price, inform the prospective consumers about it, and present it in the best possible manner. The marketing programme not only prepares students to be aware of and recognise a problem, but also addresses it by successful application of theories and concepts. It thus equips the students with the requisite amount of knowledge and skills to address the market challenges faced in management practices.

Subjects offered in Second Year:

	Semester III
Core Papers	Compulsory Papers	Elective Papers
International Business	Marketing Strategy	International Marketing
Strategic Management	Integrated Marketing Communication	Retail Management
Summer Internship Report	Consumer Buying Behaviour	B2B Marketing & CRM
	Market Research Applications	Marketing of Non-Profit Organisations
	Sales Management & Sales Promotion	Quantitative Models in Marketing
	Distribution & SCM	Marketing Audit
	Product & Brand Management	Rural Marketing
	Marketing Finance

Semester IV

Management Control System

Business Ethics and Corporate Governance

Entrepreneurship Management

Services Management

Environment Management

Elective (TQM/Productivity Techniques/Project Management)

Specialisation Project

Rizvi Education Society

Rizvi Education Society is a Public Charitable Trust established under The Societies Act 1950 and registered under the provisions of The Bombay Public Act, 1950.